Tour Guide Simulation in East China

—To Understand the New Development of Culture and Tourism on a Learning Tour

功以才成，业由才广。文化和旅游人才是新时代建设社会主义文化强国、推动旅游业高质量发展的重要支撑。为更多、更好的培养适应长三角区域文旅融合发展趋势的高素质复合型文旅人才，构建理论知识与实践训练相结合的协同育人模式。3月12日至16日，我院组织20级旅游管理专业100余名学生及丽江师范高等专科学校旅游与经济管理学院13名师生共赴华东地区无锡、苏州、上海、杭州4市开展模拟导游实践活动。

        As a wealth of talent is vital to the success of a great cause, professionals of culture and tourism are essential in our efforts to turn China into a country with a strong socialist culture, and foster the high-quality development of tourism industry in a new era. In response to the integration of culture and tourism in the Yangtze River Delta, we are cultivating more composite professionals through an education model combining theoretical knowledge and practical training. From March 12th to 16th, more than 100 students of our college majoring in tourism management, together with 13 teachers and students from the School of Tourism and Economic Management of Lijiang Teachers College, travelled to Wuxi, Suzhou, Shanghai, and Hangzhou in Eastern China for the practice of tour guide simulation.

此次导游实践活动具有以下几个特色：一是依托长三角丰富的旅游资源，积极践行国家战略。让学生用脑、用心、用手去体会“大运河国家文化公园建设”，“龙井茶等传统制茶技艺等典型非遗文化的保护与传承”，“长三角区域文旅发展一体化”，“世界级旅游目的地城市建设”等。二是以问题为导向，师生共同践行知行合一。行程前，各个学生对旅游目的地城市进行资料收集，编写导游词，准备导游才艺表演；行程中，学生开展导游讲解、才艺表演，体会导游工作的全过程，并实时应对突发事件的发生，教师开展实时评价；行程后，师生共同开展实践活动的反思，未下一阶段的工作和学习助力。最终形成知行合一的循环。三是注重实践内容与旅游管理专业系列课程标准融通，所涉及课程有《旅游资源学》、《导游基础知识》、《导游讲解与服务》、《旅游线路设计》、《研学课程设计与开发》、《旅游消费者行为》、《旅游市场营销》等，所见所思所闻能为重构教学内容，修订人才培养方案助力。四是积极适应文旅融合发展新趋势，两校师生共同深入体验文旅行业新业态。加深学生对夜间旅游、非遗旅游、生态旅游、城市旅游等旅游业态的认知，两校师生之间的交流，也为学生了解东西部文旅发展的差异提供了认知。

        The practice was characterized by the following features.

        Firstly, we were taking advantage of the rich tourism resources of the Yangtze River Delta in correspondence with China’s national strategy. During the practice, students experienced personally the construction of the National Grand Canal Cultural Park, the protection and inheritance of traditional tea making techniques such as the Longjing Tea and other typical intangible cultural heritages, the integration of culture and tourism in the Yangtze River Delta, and the cities being built as the world-class tourism destination.

        Secondly, both our teachers and students were practicing the knowledge-action unity on the problem-oriented principle. Before the trip, students were required to collect information about each city of destination, write guide speeches, and prepare the talent show. During the trip, students offered guide services, experienced the entire guide work, and responded to any emergencies at any time; teachers conduct real-time evaluations. After the trip, teachers and students reflected on the practice together for the purpose of better work and study later. This demonstrated the true unity of knowledge and action.

        Thirdly, we were integrating the practice with the curricular standard for the major of Tourism Management, involving the courses of Science of Tourism Resources, Basic Knowledge of Tour Guide, Tour Guide Service, Design of Tourism Itinerary, Curricular Design and Development for Hands-on Inquiry Based Learning, Tourism Consumer Behavior, etc. The practice would be a great help to restructuring the curriculum and revising our talent cultivation plan.

        Finally, teachers and students of both universities were experiencing the new industrial form based on the integration of culture and tourism. During the practice, students enhanced their understanding of the new forms of tourism such as night travel, and tourism focusing on intangible cultural heritages, eco-environment, and urban areas. The communication between the two universities could also help students understand the differences in the development of culture and tourism between China’s eastern and western regions.

此次实训极大的提升了学生实操技能，拓展了学生视野，也是我院开展“田野课堂”的又一次有益尝试。同时，对于提升学生职业忠诚度，为江苏省全面推进中国式现代化江苏新实践贡献文旅力量。

        This training practice, a good trial of our college’s Field Class, has greatly improved students’ professional skills, broadened their horizons, and enhanced their occupation loyalty. It has also contributed to the new practice of Jiangsu Province to promote the Chinese path to modernization in all respects.

实践师生合影

Teachers and Students in Practice